Who we are
We are here to collaborate with entrepreneurs to realise their ideas so that together, we can build delightful and purposeful experiences to people around the world.
I’ve built a trusted network of multidisciplinary experts, allowing us to be efficient and nimble in our approach. This means you always get the right people for the job, ensuring the best performance and quality for your project.
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We are open, collaborative, and use our collective experience, design and technical expertise to create meaningful and compelling products. Innovation is in our DNA, embracing new challenges, a hunger to learn, and a passion for solving problems as a team.
- Jonny Marchbank
Core Values
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Provide the best service, design process and constantly improve everything we do.
The best service is client empathy, radical honesty, critical thinking, enabling focus, and showing optimism and resilience. My ideal is balancing project requirements with the needs of client business, delivering high quality work within the bounds of project scope.
Why I started Riptide
In 2023, I launched Riptide Innovates after seeing too many Startups and SMEs being led down the wrong path: wasting time, money, and mental energy on flawed product development processes. Unlike digital products, physical products can’t be easily fixed in the latter stages. One wrong significant move can mean total failure. Design, Innovation and Product development is slow, expensive and uncertain.
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"Many service providers focus more on their profits than your business success..."
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This results in underperforming products, missed opportunities, and wasted investments. My mission is different: to help businesses like yours avoid the hidden pitfalls and bring viable, high-performing products to market and help you build a growing and sustainable business. That's why we provide free guides, workshops and masterclasses to help you get started.
15+ Years of hard-won experience
I’ve spent over 15 years working in product development across industries, from global powerhouses like Dyson to innovative healthcare startups. I’ve also experienced the highs and lows of launching my own startup.​
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These experiences have shaped my approach: a blend of creativity, considered design process, critical systems thinking, and radical honesty.​
The result? Products that people love, 5-star reviews, and glowing third-party endorsements.
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​​​"Innovation is complex and unpredictable - That’s where I come in"
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Bringing a product to market, especially in consumer electronics, is inherently unpredictable. There’s no step-by-step guide that guarantees success. It’s more than just sleek designs, it’s about understanding users, managing technical requirements, collaborating with an eclectic team of experts, anticipating market trends, and making the right decisions at the right time.
That’s why collaboration is at the heart of what we do. By deeply understanding your business, customers, and partners, we reduce risks and drive innovation. I guide you through the process, challenging assumptions, connecting you with the right partners, and ensuring your product is built on a foundation of evidence and strategy. Our process can both prove and disprove your idea is a viable business giving you the evidence you need to push on, or pivot. It’s about being realistic and objective and being honest with yourself.​
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"Evidence Backed Design & Innovation"
The data speaks for itself...
It's widely reported that 90% of startups fail (CB Insights).
32%
Fail due to lack of market need.
Research from Harvard Business School reports that...
95%
Of physical products fail in market due to inadequate product design.
Innovate UK: The impact report (Source Advisors, 2022)
34%
Of companies funded are in a "in a weakened financial state."
What we’ve achieved
15+
Year experience working with world leading brands.
11
Physical products scaled to production worldwide.
50+
Patents as named inventor
The future of innovation
The world is changing fast. AI, semiconductors, and shifts in consumer behaviour are reshaping industries. Sustainability is no longer optional, it’s a necessity.
Physical products will always be essential, but the way we develop them is evolving. Over the next 10 years, Riptide Innovates is working to make innovation more predictable, economical, and faster through autonomous innovation, blending AI with human expertise. The goal is to ensure your product reaches the market successfully, so you can sleep easy at night.
