We love discovering new challenges and design problems to innovate and create better products.
What truly sets us apart is our business mindset. Not only do we design exceptional products, we launch products at scale that your target market would love to buy.
A few of the global brands I've worked with, from SME's to large organisations.
Most brands launch without doing proper research - by then, it's too late...
Sound familiar? You're not alone. Many companies struggle with these:
Market need
You’re not sure if customers actually want what you’re building. Market validation feels risky - but guessing is even riskier.
Expensive mistakes
You’re worried about wasting time and money on the wrong idea. Hardware development gets expensive, fast - especially without a clear roadmap.
Innovation is complex
You’re unsure how start your project and to turn your idea into a market-ready product. From research to launch - you need more than just design help.
Featured Projects
Giving consumers a better choice in faucet design.
This project is currently confidential, but we can talk about a few results...
Preventing dehydration in care homes.
Helping Aquarate progress an IoT concept to market with design, engineering, regulatory and manufacturing.
Helping surfers carry their surfboards to the sea.
Inspirit found a problem with surfers. We validated the market, idea and consumer need - and we got it to market.
Enhancing the Contrast Therapy experience.
Spotting new opportunities in health and wellness through market research, product proposition and idea validation.
What Founders say after working with me on their projects...
"Always in tune with business growth plans"
Rebecca Taylor - CEO, Aquarate
Jonny works with design-led thinking and with a natural ability to create meaning, he takes any design, process or problem and crafts a solution forward.
His work is always in tune with the businesses growth plans - managing risk, compliance, supply chain and working with our stakeholders.
"Exceptional innovation strategy"
Steven Valenti - CEO, Techfilter
Our idea was transformed into a market-ready product and business.
The research, strategy and quality was superb. Their expertise and belief in our ambitions sets them apart from others. We can't recommend Jonny enough.
"Validated our idea in 6 weeks"
Fraser L - CEO, Wellness Startup
Jonny's market research allowed us to assess the idea before spending too much on R&D, allowing us to decide on the next steps, saving resources.
They validated our market and target customers in 6 weeks and gained a list of £200k qualified leads.
Focussed on bringing business results, not just pretty designs...
Passed CE and UKCA mark and scaled to 10,000 units.
Aquarate Ltd
Generated £250k in qualified leads pre-launch.
Health & Wellness Startup
5 star rating on Trustpilot, sold out in 3 months.
Inspirit Adventure
I'm Jonny, the founder of Riptide, and I'm here to help
My superpower is finding ways to make sure your product is a launch success.
With over 16 years of experience working with world-class technology companies such as Dyson, and IoT Healthtech startups, I have a unique blend of market knowledge, innovation strategy, user research methods, and design engineering excellence. This has led to 11+ successful products to market. You can sleep peacefully knowing you’ve got a skilled Design Engineer in your corner.
I get it!
P.s. I also guide you through regulatory standards, supply chain and full scale manufacturing - Bonus!
How the magic happens
01
Book a free call
We'll chat about your innovation and business goals and what problems we can solve together.
02
Project Brief & Plan
We'll write a clear and consise brief that everyone is onboard with and plan out the steps to get to your destination.
03
We work our design magic
There's zero guesswork in our process, where purposeful research is undertaken and verified before we craft designs that don't just look awesome, but perform well at scale - so your customers can't resist.
04
Deliver the goods
You'll get all the assets needed and we'll present the research and design so you can understand the "why" behind the solution.
Got Questions? Here’s What Most Founders Ask Before We Start
Ready to get started?
Whether you're still shaping your idea or ready to scale, the smartest way to start is with a quick strategy call. No pressure - just clarity, next steps, and honest answers.
Book a free 45-minute discovery call with Jonny to see if we’re a good fit to work together.
We can talk about how we can help you innovate and make your product a launch success.
