Developing a product seems impossible
Does this sound familiar?
You don't know if customers will buy your product at launch
You’re worried about development costs and timeline
You're worried about making your idea into a viable business
Finding the right manufacturer is stressful
You tried using other designers, but you had to spend so much time and money fixing their work
I'm Jonny, the founder of Riptide, and I'm here to help
My superpower is finding ways to make sure your product is a launch success.
With over 15 years of experience working with world-class technology companies such as Dyson, and IoT Healthtech startups, I have a unique blend of market knowledge, innovation strategy, user research methods, and design engineering excellence. This has led to 10 successful products to market. You can sleep peacefully knowing you’ve got a skilled Design Engineer in your corner.
I get it!
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P.s. I also guide you through regulatory standards, supply chain and full scale manufacturing - Bonus!
You'll have peace of mind
With 15+ years of experience working in innovation and design, we have developed an efficient and predictable process which ensures you’re on the right track and your product is the best it can be.
You'll save time and resources
We streamline the research and development process with critical thinking and a systems thinking approach. So you can kick back — We’ll handle the entire process from start to finish.
Support every step of the way
Our promise: clear deliverables and timelines, plus swift communication throughout the entire project. We pride ourselves on radical honesty with clear language so you never feel lost.
Why choose us for product design and development?
Here's 3 reasons why...
How the magic happens
01
Book a free call
We'll chat about your innovation and business goals and what problems we can solve together.
02
Project Brief & Plan
We'll write a clear and consise brief that everyone is onboard with and plan out the steps to get to your destination.
03
We work our design magic
There's zero guesswork in our process, where purposeful research is undertaken and verified before we craft designs that don't just look awesome, but perform well at scale - so your customers can't resist.
04
Deliver the goods
You'll get all the assets needed and we'll present the research and design so you can understand the "why" behind the solution.
Customer Reviews
"Exceptional Innovation Strategy"
Our idea was transformed into a market-ready product and business. The research, strategy and quality was superb. Their expertise and belief in our ambitions sets them apart from others. We can't recommend Jonny enough.
Steven Valenti - Managing Director, Techfilter
"High value for money"
Riptides validation research allowed us to assess the idea before spending too much on R&D, allowing us to decide on the next steps, saving resources. They validated our market and target customers in 6 weeks and gained a list of £200k qualified leads.
Fraser L. - Founder, Health & Wellness Startup
FAQ
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What if my budget is tight or I’m unsure about manufacturing costs?We collaborate closely with you to define a cost-effective development path. Our expertise in design for manufacturing (DFM) ensures we create products that are optimised for production at your budget. We mitigate any potential costing risks by assessing early and at every stage of the journey and maintain clear communication with you.
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How can I trust that my idea will remain confidential?We take your intellectual property very seriously. Before any work begins, we sign a Non-Disclosure Agreement (NDA) with you and our partners to ensure your idea stays protected. We also partner with experienced Intellectual Property (IP) Lawyers to ensure you have the right IP plan in place. Your trust is our priority.
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How do I know your process will fit my timelines?We pride ourselves on delivering projects on time and within agreed deadlines. Our structured and transparent process keeps you informed at every stage, and we proactively manage any risks that could impact schedules.
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How can you help validate my idea is valuable to the market before I commit to development?We use an efficient and predictable validation process to test your idea with effective market research and design methodologies. By gathering real user feedback early on, we ensure your product resonates with your target audience before you invest heavily in development. If we think you need to pivot, we will let you know and provide potential new opportunities.
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What happens if I don’t have experience working with a design agency?No worries! We’re used to working with clients new to product development. Our team will guide you step-by-step, demystifying the process, and ensuring you feel confident in every decision.
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What if my idea isn’t fully developed yet?That’s exactly why we’re here and we love early stage ideas. Many of our clients come to us with just a rough concept or an idea scribbled on a napkin. We’ll work with you to refine your vision, prove your target audience will buy your idea, identify key opportunities, and develop a clear plan to bring your product to life.
