Bringing a Physical Product to Market Feels Overwhelming.
Sound familiar? You’re not alone. Many SME's face these roadblocks:
You’re not sure if customers actually want what you’re building. Market validation feels risky - but guessing is even riskier.
You’re worried about wasting time and money on the wrong idea. Hardware development gets expensive, fast - especially without a clear roadmap.
Getting from prototype to production is confusing and stressful. Finding manufacturers, sourcing, and managing certification can overwhelm even experienced teams.
You’ve worked with other designers, but ended up fixing their mistakes. Poor design decisions and misaligned execution waste your time and budget.
You’re unsure how to turn your idea into a market-ready product. From user research to go-to-market strategy - you need more than just design help.
How I Help SMEs Build Products That Succeed
I help you reduce risk, cut waste, and confidently launch the right physical product - with the strategy, validation, and delivery support most SMEs never get.
Product Design & Strategy Review
Get clarity on what to build - and why
We run 1:1 workshops or design reviews tailored to your business. We assess your current product, review your pipeline or portfolio, and build a focused strategy to align your team and resources.
Best for:
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Founders with too many ideas.
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SMEs stuck at the start.
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Products with unclear next steps.
1 - 2 weeks | From £1,500
Market Research & Idea Validation
Know what your market wants before you build it.
We carry out market research (Market sizing, competitor landscaping, user research, go-to-market strategy etc) to validate your idea, test early assumptions, and shape your product proposition.
Best for:
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SMEs with new product concepts.
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Products not gaining traction.
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Founders needing funding.
10 - 20 weeks | From £10,000
Go-to-Market & Development
Your product roadmap from concept to manufacture.
We project plan and manage your product design and journey - from refining the concept through sourcing suppliers, managing development, preparing for certification, and getting ready to scale.
Best for:
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SME's developing a new product.
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Teams lacking in product managers.
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Manufacturing and scaling.
Weeks: TBD | Cost: TBD
Here's why innovative, growing SME's choose me...
Strategy first, not sketch first
We don’t dive straight into design. We help you figure out what to build, why it matters, and how to bring it to market - based on real insight, not guesswork.
Hands-On, Done-With-You Support
This isn’t a presentation and goodbye. I work with you across validation, planning, and delivery - managing the process and guiding every step, from idea to manufacture.
Built for SME's
I understand the challenges small and growing businesses face in the product space - from sourcing and certification to keeping costs predictable.
Results That Speak for Themselves
Developed 4 products with Dyson, an IoT product for a Healthtech start-up increasing valuation from £3.5M to £7M, and validated a Wellness product in 12 weeks with a list of £250k qualified customers.
What Founders Say After Working With Me On Their Projects...
"Always in tune with business growth plans"
Rebecca Taylor, CEO, Aquarate
Jonny is one of the best people I know, he works with design-led thinking and with a natural ability to create meaning he takes any design, process or problem and crafts a solution forward.
His work is always in tune with the businesses growth plans - managing risk, compliance, supply chain and working with our stakeholders.
"Exceptional innovation strategy"
Steven Valenti, CEO, Techfilter
Our idea was transformed into a market-ready product and business.
The research, strategy and quality was superb. Their expertise and belief in our ambitions sets them apart from others. We can't recommend Jonny enough.
"High value for money"
Fraser L - CEO, Wellness Startup
Jonny's market research allowed us to assess the idea before spending too much on R&D, allowing us to decide on the next steps, saving resources.
They validated our market and target customers in 6 weeks and gained a list of £200k qualified leads.
Results My Clients Have Achieved
A few examples of what we’ve achieved with growing SMEs and startups - through clear planning, real validation, and execution that actually delivers.
IoT Healthtech Product Built from Concept to Launch
Client: Aquarate
Challenge: Develop and scale the Smart Cup to production.
Result: Passed CE and UKCA mark and scaled to 10,000 units. Delivered industrial design, app design, supplier coordination, and development support on budget.
Market Research and Go-to-Market for Wellness Product
Client: Wellness Start-up
Challenge: New product idea, no validation, no GTM plan.
Result: Ran a 12-week validation sprint, refined the proposition, and helped the team generate £250k in qualified leads pre-launch.
Research, Design, Development and Production for Sports Product
Client: Insprit Adventure
Challenge: Innovate a new surf leash to help people carry their surfboards.
Result: Gained 5 star rating on Trustpilot, sold their first batch in 3 months, and featured in the US top surf magazine.
I'm Jonny, the founder of Riptide, and I'm here to help
My superpower is finding ways to make sure your product is a launch success.
With over 15 years of experience working with world-class technology companies such as Dyson, and IoT Healthtech startups, I have a unique blend of market knowledge, innovation strategy, user research methods, and design engineering excellence. This has led to 11+ successful products to market. You can sleep peacefully knowing you’ve got a skilled Design Engineer in your corner.
I get it!
P.s. I also guide you through regulatory standards, supply chain and full scale manufacturing - Bonus!
How the magic happens
01
Book a free call
We'll chat about your innovation and business goals and what problems we can solve together.
02
Project Brief & Plan
We'll write a clear and consise brief that everyone is onboard with and plan out the steps to get to your destination.
03
We work our design magic
There's zero guesswork in our process, where purposeful research is undertaken and verified before we craft designs that don't just look awesome, but perform well at scale - so your customers can't resist.
04
Deliver the goods
You'll get all the assets needed and we'll present the research and design so you can understand the "why" behind the solution.
Newsletter Coming Soon
"Follow Along” - Insights for building smarter, launching faster, and spending less on product mistakes.
We're building our own physical product Tech Start-up and giving all the steps away for free via our Blog and Newsletter. Stay tuned.
Got Questions? Here’s What Most Founders Ask Before We Start
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What if my budget is tight or I’m unsure about manufacturing costs?We collaborate closely with you to define a cost-effective development path. Our expertise in design for manufacturing (DFM) ensures we create products that are optimised for production at your budget. We mitigate any potential costing risks by assessing early and at every stage of the journey and maintain clear communication with you.
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How can I trust that my idea will remain confidential?We take your intellectual property very seriously. Before any work begins, we sign a Non-Disclosure Agreement (NDA) with you and our partners to ensure your idea stays protected. We also partner with experienced Intellectual Property (IP) Lawyers to ensure you have the right IP plan in place. Your trust is our priority.
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How do I know your process will fit my timelines?We pride ourselves on delivering projects on time and within agreed deadlines. Our structured and transparent process keeps you informed at every stage, and we proactively manage any risks that could impact schedules.
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How can you help validate my idea is valuable to the market before I commit to development?We use an efficient and predictable validation process to test your idea with effective market research and design methodologies. By gathering real user feedback early on, we ensure your product resonates with your target audience before you invest heavily in development. If we think you need to pivot, we will let you know and provide potential new opportunities.
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What happens if I don’t have experience working with a design agency?No worries! We’re used to working with clients new to product development. Our team will guide you step-by-step, demystifying the process, and ensuring you feel confident in every decision.
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What if my idea isn’t fully developed yet?That’s exactly why we’re here and we love early stage ideas. Many of our clients come to us with just a rough concept or an idea scribbled on a napkin. We’ll work with you to refine your vision, prove your target audience will buy your idea, identify key opportunities, and develop a clear plan to bring your product to life.
Ready to get started?
Whether you're still shaping your idea or ready to scale, the smartest way to start is with a quick strategy call. No pressure - just clarity, next steps, and honest answers.
Book a free 45-minute discovery call with Jonny to see if we’re a good fit to work together.
We can talk about how we can help you innovate and make your product a launch success.
